Hermann Park Conservancy Case Study
Hermann Park Conservancy sent out a Request for a Proposal in search of a Public Relations agency who could assist in promoting and branding the Park’s 2014 Centennial Celebration encapsulating major improvements made possible by the Conservancy’s extraordinary $123 million capital campaign. Houston’s most beloved green space was at long last being transformed into an urban oasis befitting George Hermann’s original vision for the park when he presented it to the City of Houston in 1914.
Hermann Park Conservancy – the public/private partnership dedicated to the stewardship and improvement of Hermann Park – selected On the Mark Communications as their partner to launch a strategic Public Relations & Marketing campaign that would generate extensive editorial coverage for all the exciting additions, renovations and programs transforming the park. In short order, OtMC secured frequent television and print coverage for its first Centennial initiative, Art in the Park, and kept the ball rolling with consistent editorial stories featuring the first annual Kite Festival, Park-to-Port Bike Ride, and its most grand project to date – the construction and grand opening of the McGovern Centennial Gardens & Cherie Flores Pavilion.
OtMC launched the Centennial Celebration campaign in January 2014 and worked closely with the Conservancy to ensure the park was ready for its well-deserved close-up and, to that end, pitched and secured media placements in Southern Living, Garden & Gun, Texas Monthly, and Texas Highways magazines and multiple section covers of the Houston Chronicle along with full-page spreads in the Chronicle and local magazines, including the cover of Houstonia magazine.
Ultimately the 100-year old Hermann Park was put squarely into the local, regional, and national spotlight throughout its Centennial Celebration, and made it our mission to garner the warranted media attention that helps drive awareness and 6 million visitors to the beloved park every year.